Capitol Rehab of Arlington, a chiropractic and wellness practice successfully treating spinal injuries such as disc protrusions, sprain/strains, sciatic and other forms of radiculitis —  has recently launched its own web site which can be viewed at www.capitolrehabofarlington.com.

The new site not only provides fundamental information for patients but also incorporates some new features including:

• new blogs dedicated to fitness & health, wellness and nutrition topics in line with a chiropractic lifestyle
• an e-mail newsletter for patients and friends of Capitol Rehab of Arlington interested in guidance, tips and advice from Dr. William Booker, DC, Director of Capitol Rehab of Arlington & co-founder of Capitol Rehab Management
• a content-shareable, online repository of articles for patients interested in fitness and sports-related injuries as well as common ailments suitable for massage therapy or chiropractic care
• ability for patients to request appointments online
• social media sharing capabilities with a strong emphasis on Facebook and Twitter

“We are delighted with our new online presence,” says Dr. Booker. “Not just for the sake of having a web site but specifically because we believe we’ve set up a strong foundation that aligns very relevantly to the rise of Health 2.0 — a term used to describe the progressive nature of today’s average patients who heavily rely on a variety of media and resources to research disease, treatment, and general health information. The internet is a key component of today’s Health 2.0 patient’s mix.”

Another unique aspect of this web launch project is that the chiropractic practice specifically chose a digital marketing service provider to create the new Capitol Rehab of Arlington web site as opposed to a traditional web design shop. “We felt it was important to employ the expertise of not just a web designer or web developer but of a service that fully understands all facets of digital and social media marketing, especially in the health care arena.”

“Our team is extremely proud of this web site launch,” says Mayra Ruiz, founder of Ruiz-McPherson Communications, a digital marketing and social media engagement service based out of Charles Town, West Virginia. “Above and beyond providing Dr. Booker’s practice with an informative and content-shareable web site, the fact that a local medical practice has gone to such great lengths to integrate many aspects of digital and social media marketing in a holistic fashion has been an exciting endeavor for us to be a part of,” says Ruiz.

Direct-to-consumer (DTC) online information sources indicate consumers are actively searching general health sites, search engines, product sites, pharmaceutical company sites, social networking sites, and blogs/message boards/chat rooms for quality and relevant information pertaining to their health. “Social media has become a chief venue for such information gathering,” says Ruiz, adding that more than 80 million US adults use social media to create or read content on blogs, message boards, chat rooms, health social networks and communities.

“Various recent e-Health-related reports indicate that the consumer market in this space has grown significantly in the past five years, from 90 million consumers online for health in 2004 to nearly 160 million in 2009,” says Ruiz.

Dr. Booker, an advocate of web 2.0 technologies in support of patient outreach and communications, will utilize his practice’s new web site to improve the quality of health and chiropractic-related communications and share of-value information to his patient base as well as others interested in the benefits of a chiropractic lifestyle.

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About Capitol Rehab of Arlington

Capitol Rehab of Arlington is a modern Chiropractic Clinic specializing in Chiropractor Services, Physical Therapy, Massage Therapy, Sports Medicine and Pre-Op Post-Op Rehabilitation. Please visit www.capitolrehabofarlington.com or contact 703.527.5492 for more information.

About Ruiz-McPherson Communications

With locations in Charles Town, West Virginia and Loudoun County, Virginia, Ruiz McPherson Communications (RMC) is a digital marketing and social media engagement service providing strategy, creative and a variety of web 2.0 services for businesses and organizations seeking to further immerse their marketing and outreach online. For more information, please visit facebook.com/RuizMcPherson or contact (304) 249-8185.

Dr. William Booker seeks to extends foundation of true expertise by running the Marine Corps Marathon

[ Arlington, Virginia ] September 16, 2009

Dr. William Booker D.C., founder of Arlington-based Capitol Rehab — a full-service, multidisciplinary clinic that combines diverse rehabilitation techniques with the benefits of a modern fitness center — has recently stepped up his own efforts to improve the position from which he provides advice and counsel to countless athletes, runners and fitness aficionados who seek assistance with injuries related to their participation in competitions or training for marathons. To extend his foundation of true expertise, Dr. Booker has decided to train and run in this year’s Marine Corps Marathon being held on October 25, 2009.

“I have worked with literally thousands of runners and hundreds of marathon runners over my past 12 years of practice,” says Dr. Booker who playfully adds that during the span of over a decade, he would often refer to marathoners as crazy or nuts. “I have recommended marathoners to everything from group therapy to possibly something stronger like drug therapy,” Booker shares. “Recently, however, I began to feel slightly guilty for being so ruthless without actually ever having experienced what a marathon runner goes through.”

Questions Booker would often ask himself about marathoners and their motivation to run such long, grueling distances include:

• Why do they do it?
• What is this “Runners high” they speak of?
• What do they know that I am missing?
• Or are they actually just CRAZY!!!

To end what Booker self-describes as “hypocrisy,” the long time chiropractor realized in order to have a much better foundation of true expertise with which to advice, counsel and possibly even critique marathon runners, he would have to run in a marathon himself. “And so that is what I am doing,” Booker shares. “I’ve signed up for the Marine Corps Marathon and began training with the Galloway Metro DC Marathon Training Program.”

To chronicle his first marathon experience ever, Dr. Booker has begun to journalize his marathon training via his newly launched blog aptly titled Marathons are for Crazy People. “This blog will share not just my training experiences but will look for input from more experienced runners than myself.” Dr. Booker also aspires to share how he incorporates every rehabilitation, chiropractic, and physical therapy trick “known to man” in order to prevent or in some cases, just limit the severity of runner-related injury and trauma.
To visit the blog and monitor Dr. Booker’s progress, please visit http://marathontraining.squarespace.com.

About Dr. William Booker, D.C.
Dr. William Booker D.C. holds a Doctorate of Chiropractic from the Cleveland College of Chiropractic, Los Angeles. He completed his undergraduate studies at the University of Virginia, where he graduated with a major in psychology and a minor in Biology. For more information about Dr. Booker, please visit http://www.capitolrehab.com/ArlingtonDoctors.html.

About Capitol Rehab
Capitol Rehab is a full-service, multidisciplinary clinic that combines diverse, state-of-the-art rehabilitation techniques with the benefits of a modern fitness center. Our unique approach has proven results that are beneficial in treating a wide variety of physical ailments including lower back pain / sciatica, shoulder and arm pain, sports injuries and more. For more information about Capitol Rehab, please visit their web site at www.capitolrehab.com.

About the Marine Corps Marathon
The Marine Corps Marathon, which has been run every year since 1976, is the nation’s 5th-largest race. The marathon, which is a 26.2-mile road race, is held on the last Sunday in October through Arlington, Virginia, and Washington, D.C. For more information, please visit the web site at www.marinemarathon.com.

Dr. William Booker, a chiropractor and small business owner, has only very recently embarked on his social media marketing journey. His social media efforts seek to expand his practice’s reach, create awareness and build a sense of community with patients.